The UX Review process
A user experience
review is a professional analysis that helps you focus on building the right
solution for your business, market, and end-user. A review can be carried out on products and services, such as your
website, mobile app, or web application, and even extended to different types
of projects or disciplines to maximize value creation.
The results of a
user experience review are compared with your industry's established standards
to determine whether your solution is effective.
When evaluating products like a mobile or web app, we
ensure: that the app is usable and critical user paths are flawless; the
interface is visually appealing, intuitive, and usable; the content is well-suited
to the intended target users; and the app's copy is free of jargon.
review, you will receive a comprehensive data-driven report assessing the
potential of your app or project to meet your current and future needs. When looking at solutions like a web application or
mobile app, our focus is on whether it: is market-ready; fits the market in
terms of scope and range; meets the needs of your user/customer base; and is
reliable and flexible enough to scale up.
At 237SOFT, we also go beyond this to look at the
wider business picture, ensuring that projects meet your business goals,
generate value, and support a roadmap for future improvements.
Benefits of UX Review
With a UX review, you can quickly spot all issues that
could have a negative impact on your product, service, or project and take
steps to increase its business value.
- Compare your solution to those of your
competitors and find out whether the interests of stakeholders align.
- Work out a sharper and cleaner value proposition
focused on the most important (and verified) customer needs.
- Re-evaluate your product’s go-to-market strategy
and find out whether it can be executed effectively in the market.
- End up
with a clear and simple roadmap of your next steps and reduce the costs of
Issues that can be resolved with UX Review
A UX review could help you find out which issues to
prioritize in order to enhance your product or service and amaze your users.
Below, you’ll find further issues that we found and resolved after conducting
user experience reviews:
- Dealing with a complex user interface
- Perfecting the mobile
- Clearing up the messaging
- Cleaning up the information
- Optimizing the searching
- Making the CTAs more effective
- Simplifying the registration
- Making the sign-up and social proof sections more
industry standards for UI design
UX Review methods
Methods for testing the user experience of a product
1. Expert evaluation.
In order to find potential usability issues and provide recommendations for
improvements, a user experience expert reviews a product. There are several ways to execute
A researcher examines the user interface and checks
its compliance with recognized usability principles ("heuristics").
The goal is to discover a problem and find the best solution to fix it.
A researcher prepares a list of tasks that are
possible to perform in a product. To determine the level of usability, the
researcher goes through all the tasks. For each step, the usability of the
product is validated against a set of questions.
2. Analytic data
Analytic data analysis shows the real usage of a
solution. It enables you to track and collect user data plus information about
their behavior and actions.
3. User testing.
In some cases, it is also possible and beneficial to
run user testing sessions with target user groups.
A researcher creates a scenario of popular tasks that
are performed, and during the testing session, each user is asked to work
through the tasks. The researcher evaluates whether the product is intuitive,
whether crucial actions are easy to perform and whether there are any problems
along the way. This method gives an overview of how users interact with the
4. Content audit.
The goal of this kind of research is to analyze and
evaluate the content and information of the product. A content audit helps to
determine if the language used is understandable and relevant to the product’s
target user group. It also helps to verify whether the content is SEO-friendly.
A content audit can also be used as part of other methods that validate the
user experience of a solution.
5. Persona value
Based on available research and the client’s
knowledge, a user experience expert creates personas for the product. These are
fictional characters that represent the different user types that might use the
product, and help with understanding the user’s needs, goals, and motivations.
The aim of this analysis is to check how the product
meets the needs of disabled users. The review is based on the Web Content
Accessibility Guidelines (WCAG) 2.0.
Methods of verifying the business value of a solution
and its performance on the market
A researcher analyzes the target market and gathers
information about customers. Market research can help to estimate the size of
the market and market share, as well as learn about people’s attitudes towards
a product. This method also helps to understand the solution in the context of
benchmarking and feature gap analysis.
This method aims to verify competitors’ strengths and
weaknesses in relation to the client’s business and solution. It also helps to
identify opportunities and threats.
How to choose the right method?
There is no one-size-fits-all solution to choosing an
approach. Selecting the right method requires a complex analysis of the problem
and the desired outcome and depends on several factors, such as:
- The stage of the project.
- The data we have access to.
- The problems that the product or project is
- What the goal is.
- What we need to know to go further with
- Time and budget.
While it may not be possible to verify all of the
aspects, the goal is to choose the method that will provide the greatest
benefits to the product. Taking into account all known variables, the
researcher can select the most appropriate methods. It is always beneficial to
mix several methods to get comprehensive results.
All methods can be customized depending on the
customer and the needs of the solution.
Reviewing user experience
During the review, design elements are scrutinized.
Issues identified are then classified with the following ratings:
- Critical – severe issues that break the general
usability of the platform. These must be addressed as a top priority.
- Important – system or business goals are crippled
by these issues, and they must be addressed as a priority once critical
issues have been taken care of.
- Minor –
these are issues that need fixing, but they do not disturb the user
experience as a whole.
Reviewing user interface
A UI review follows a similar approach to reviewing
design elements in terms of classifying issues. Depending on the reviewer and
the needs of the project, the analysis may place emphasis on various factors
such as user flows, UI design, interactions, and accessibility, to name just a